CRM, HubSpot, Digital Marketing & Transformation

What is CRM? Often shortened to CRM, Customer Relationship Management is the heart of any business. CRM isn’t just a tool to help you be more productive at sales, it’s an application used to help you serve your customers better. We’re guessing that if you’re reading this blog you probably work in some sort of sales/marketing role and are probably even a manager. You’re interested in how to generate more leads, get more conversions, streamline your sales pipeline, customer retention and of

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and

Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that 30-50% of users are not ready to buy when they first enquire about your business, but about three quarters of these leads will potentially become sales ready within 12 to 18 months. Lead nurturing via automated email journeys allows a brand to stay top-of-mind throughout an

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board

A great web design and development process enables the final website output to be aligned with the goals of the business. Without a solid process the end product can stray from the original requirements of the website build very easily. A great web design and development process keeps the project stakeholders informed and makes it transparent what happens during the course of development from start to finish. It also favours ongoing feedback and input from the project stakeholders and the design/development team. With these qualities in mind, what is the process?

1. Content marketing Content is indeed king, and it's the cornerstone of any successful inbound marketing campaign. Beautifully designed and well written content does so much more than just arm your sales team with collateral to sell with. Well produced and informative content shows the world that you care about more than just selling. You care about adding value. When it comes to lead nurturing, providing specific target groups and personas with tailored content not only shows your potential customer that you are knowledgeable, but it helps them

When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common

Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of

Often sales and marketing teams are understaffed, and under pressure to produce results. There are difficulties interpreting marketing report data and breakdowns in communication lead to disconnects with senior staff. Did you know that inbound marketing can help you deal with these issues? Soon you will be able to turn your website into a source of high quality leads that are fully qualified. Why website leads are often poor quality The typical lifecycle of a website generated lead goes as