CRM, HubSpot, Digital Marketing & Transformation

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing

What makes marketing automation software easy to use? 1. It's Intuitive When choosing a marketing automation platform, it should be intuitive for new users. As there are so many features within marketing automation tools, understanding how to use each feature and how they all fit together is vital for a successful automated marketing campaign. 2. It's Well-documented As is often said, if it's important, get it in writing. Documented software is good software. If the software you've chosen for marketing automation has a knowledge base, wiki, or

Although not the sexiest part of marketing automation, and despite being around for a few decades now, email marketing is still the top lead generation medium in the B2B space according to a 2017 report by Chief Marketer. So what core features do you need to look for in Marketing Automation software? 1. Easy to use email editor An easy to

Marketing Automation is a relatively new trend in South Africa The relatively recent emergence of marketing automation in the digital marketing world is the main reason these skills are not ubiquitous in South Africa just yet. In the USA, the base of marketing automation consultants is significant and like with most things, the technologically driven Americans were early adopters of marketing automation and in fact, by and large, the originators. Our European counterparts are also still building up a solid base of marketing automation consultants. Two very important

There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation. What is email automation used for? Triggered emails: Welcome emails Abandoned cart emails Refer-a-friend Milestones like birthdays and anniversaries Scheduled emails:

The best marketing automation companies in South Africa are: MO Agency MPull Demographica Spitfire Inbound UKU Inbound Most of these firms are digital marketing agencies that have added automation skills to their repertoire. MO Agency

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was

Setting the website optimisation stage We recently launched a new 1,400 page website for one of Africa’s largest law firms. The job was enormous: we trimmed the website from a massive 17,000 pages to 1,400! Some of you reading this might ask: "Why would you trim all that content? Content is so valuable!" Well, here’s the thing: those 1,400 pages we kept brought in 97% of the organic search traffic. The rest of the ±15,000 pages were just noise and a complication for the firm's marketing department content managers. The website Page Speed numbers were so

Yes, that’s right – we’ve got bling! In February we achieved HubSpot Platinum status. We are the only Platinum HubSpot Certified HubSpot partner in South Africa, and we are so proud of this achievement. It’s been a big year so far for MO – in addition to achieving this amazing milestone we’ve opened an office in Cape Town. Since taking on HubSpot as our marketing technology of choice we've gone from strength to strength as an agency and so have our clients. Inbound and marketing technology have fundamentally changed the efficacy of our agency offering, as well as the industries we focus