CRM, HubSpot, Digital Marketing & Transformation

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be

Understanding the customer experience is the key to refining your sales practices. It's important to have a sense of what your customers are thinking, doing, and experiencing during each phase of the sales funnel. A customer journey map can help you present complex data in a visual format that engages your entire team. What is a Customer Journey Map? A customer journey map is a visual representation of the sales process, giving your marketing team and sales force an inside look at the feelings, concerns,

Companies that lead in customer experience outperform those that don't by 80 per cent. An improved customer experience during all steps of the customer journey can lead to a better retention rate, and increasing your retention rate by just five per cent can lead to an increase in profits of up to 95 per cent.

A recent Johannesburg event brought to light some must-have business digital transformation tools for 2020. Below is the summary of the talk by HubSpot's Prateek Sharma. MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa. The event was attended by Sales and Marketing Technology professionals from various industries. 1. Dynamic Content Otherwise known as adaptive content, dynamic content refers to web content that changes based on a user's behaviour preferences and interests and is generated the moment a user requests a

Welcome to the world of digital and online marketing! In today's fast-paced digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimisation (SEO) plays a critical role in this by helping websites rank higher in search engines like Google, thus increasing their visibility and attracting potential customers. Cape Town is home to numerous SEO companies, but finding the

Over the past few years, marketing still continues to change in a way that allows businesses to adapt to ever-changing needs and demands; trends, technology and certain marketing tactics are constantly evolving. It is essential that your business stays up to date with these new developments, so you can target clients successfully, stay way ahead of your competitors, all while remaining relevant and top-of-mind with marketing efforts. Converting leads to customers, growing traffic to the website, and cross-selling remain most company’s top marketing priorities. So how is this achieved through

Remote working is changing the way we think about the workplace. You no longer have to 'go to the office' to get work done. There are entire companies out there now that are 100% remote. What is remote working? Remote working allows professionals to work outside the office environment and is based on the concept that work does not need to be done in a specific place to be executed successfully. Why remote working? At the time of writing, all our staff, myself included are in self-quarantine. In fact, we've been in quarantine for over

We will explore the top SEO companies in the industry. In today's digital age, having a strong online presence is crucial for businesses to succeed. In the post, we'll cover how to select a great SEO Company in Johannesburg by showing you the important things to consider in your decision-making process. However, if you want to go straight to their websites here is the list. The best SEO companies in Johannesburg are: MO Agency Syte Xgrowth

We have written in-depth about SEO and why SEO is important for your website. But to keep things easy for those new to SEO and digital marketing, we thought we'd write a quick guide on what SEO is. Embedded in the guide we also provide links to other blogs on our site and resources around the web that might help. Enjoy. The definition of SEO Our working definition for search engine optimisation comes from the popular SEO