Our thinking about HubSpot, AI, & removing silo'ed data

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out how you can get noticed with inbound marketing in 2023. Contents What is inbound marketing? Why is inbound marketing a better way to market?

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a "RESERVE YOUR SEAT" header at the top of a registration form. As a marketer looking at the click-through-rate of your campaign, putting time and effort into the design and wording of your CTA can have dramatic effects on your results. How do you write a high converting CTA? When

A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background of your site, how does the reader know what they need to do with the information they have been given? An

According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that 93% of all online interactions start with search engines. “It's not what you sell that matters as much as how you sell it!”. - Brian Halligan, Hubspot CEO & Co-Founder. With these stats in mind, it's clear that

Communication is the driving force of any business. It's a big part of our lives, but with the world changing rapidly and technology advancing, how has communication changed in the past few years? Communication is the most important part of our day-to-day lives. Whether it’s for business or personal reasons, communication is often at the top of our priority list. One of the main factors that ensure smooth and swift communication is the vehicle that is used to transport messages from one person to another. While many working

Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. The traditional 30-minute slot is moving into more alternative short-format webisodes followed by high niche, fragmented audiences.

YouTube is an entertainement platform that was launched in early 2005. It's quickly become one of the most popular websites in the world thanks to it's ability to focus tons of information into one singular platform - much like Google, but for videos. Over the years, YouTube has gained a lot of traction, and it's experienced a lot of growth. The latest insights into Youtube's statistics will show you why this

Financial services is a competitive industry. You need to be able to win clients over from your competition. What makes your business stand out from the rest? The key to drawing in more customers is much simpler than you might think. It’s not always about getting your business out there for exposure — this might get your business recognised, but it’s not always going to guarantee that you’ll get new customers coming through your door. What if you were able to set up a system that allows the leads to generate themselves? No more cold calling or emailing potential clients and waiting for a

Email marketing is a popular technique used by many businesses. When it’s done right, it can also be one of the best marketing techniques. This marketing strategy allows the business to become much more personal to the customer. They feel more connected to the business. That’s because emails are a direct line of communication. We’re not talking about mass newsletters that are sent out to thousands of people. Instead, email marketing can ignite your inbound strategy if you’re able to make it feel more personal to your customers. Building an emotional connection with your clients will