CRM, HubSpot, Digital Marketing & Transformation

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still, the pricing is easier to understand. So why would you want to go for MailChimp over HubSpot or visa versa? I’m going to keep this blog as simple and to the point as possible. What is MailChimp?

In Smart Insights’ Managing Digital Marketing Report for 2015, it was found that 47% of organisations currently participate in digital marketing, but lack a clearly defined digital strategy. If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are 10 popular

With online marketing becoming an ever more integral part of our daily lives, the average consumer is growing used to marketing that's personalised directly for their tastes. Did you know that 63% of consumers will abandon a brand message that fails to incorporate enough personalisation into their marketing efforts? Another 72% of consumers only do business with companies that personalise their marketing. Metrics like

Firstly, it’s important to note that while Inbound Marketers Attract, Engage and Delight their target market, they are always being supported by the… 3 pillars of Inbound Marketing 1. Growth-Driven-Design or GDD websites Using the inbound marketing methodology, websites have a growth-driven-design. This means we dive into what the best performing parts of the website are, search-engine-optimise the pages that need attention and cut the deadweight. Once you

Welcome to the world of digital and online marketing! In today's fast-paced digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimisation (SEO) plays a critical role in this by helping websites rank higher in search engines like Google, thus increasing their visibility and attracting potential customers. Cape Town is home to numerous SEO companies, but finding the

Over the past few years, marketing still continues to change in a way that allows businesses to adapt to ever-changing needs and demands; trends, technology and certain marketing tactics are constantly evolving. It is essential that your business stays up to date with these new developments, so you can target clients successfully, stay way ahead of your competitors, all while remaining relevant and top-of-mind with marketing efforts. Converting leads to customers, growing traffic to the website, and cross-selling remain most company’s top marketing priorities. So how is this achieved through

We will explore the top SEO companies in the industry. In today's digital age, having a strong online presence is crucial for businesses to succeed. In the post, we'll cover how to select a great SEO Company in Johannesburg by showing you the important things to consider in your decision-making process. However, if you want to go straight to their websites here is the list. The best SEO companies in Johannesburg are: MO Agency Syte Xgrowth

We have written in-depth about SEO and why SEO is important for your website. But to keep things easy for those new to SEO and digital marketing, we thought we'd write a quick guide on what SEO is. Embedded in the guide we also provide links to other blogs on our site and resources around the web that might help. Enjoy. The definition of SEO Our working definition for search engine optimisation comes from the popular SEO

The whole point of an SEO strategy is to cover as much digital property as possible and appear more credible to searchers in a bid to improve organic traffic to your website. Though search engines may be getting smarter, some work is still required on our part to ensure the right information gets delivered to search engines, and eventually to consumers. SEO is no longer a purely technical pursuit, and involves agencies delivering well on a vast number of features for their SEO package offerings to be considered as good. As with anything in life, there’s a right way and wrong way to go