Digital marketing, CRM, digital transformation & HubSpot

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to

Written by
Luke Marthinusen

Market with a magnet, not a shotgun. “Instead of outdated, interruptive marketing methods like buying ads, buying email lists, or cold calling, inbound marketing focuses on earning trust using educational content that draws

Written by
Gary Wright

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.

Written by
Luke Marthinusen

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and

Written by
Luke Marthinusen

What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or

Written by
Luke Marthinusen

A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you

Written by
Luke Marthinusen