Our thinking about HubSpot, AI, & removing silo'ed data

The POPI Act is a South African data privacy law that regulates how personal information is collected, used, processed, stored, and shared by public and private entities. It aims to protect personal information and impose obligations on organisations that process it. Introduction The Protection of Personal Information Act (POPIA), also known as the POPI Act, is a South African data privacy law enacted on 1 July 2021. As more organisations collect and process

Lead generation is the process of attracting and converting potential customers into leads for a business, typically through marketing and sales efforts. Summary Lead generation is essential for any business because it can help attract and convert potential customers into paying customers, driving business growth and revenue. But there's a big difference between Lead Generation and Inbound Lead Generation. Inbound Lead Gen develops much higher quality leads. Search for 'What are the top marketing challenges?', and

Paid ads or paid media are one of the most important channels in your digital arsenal. But they're often overused because the results are immediate. We'll also highlight the tell-tale signs to look out for when you are overdoing paid ads, and when you should be looking to other channels. Related content: MO Agency Paid Media Services The difference between free and paid

If you’ve ever signed a legal contract, you might have noticed they often start by clearly defining the most critical terms. The POPI Act is no different. Below I've pulled out the key definitions you need to know to have a practical understanding of the Protection of Personal Infomation Act in South Africa. These will help you understand what the personal information act aims to accomplish and who the role players are. Key definitions from POPIA In privacy law, we are

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe. Contents: What is the POPI Act? Why is the POPI Act important? Why did I write this article?

It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. SEO stands for Search Engine Optimisation, and it's the ticket to ranking on Google. Thousands of websites are fighting to make it to Google's top rank. But that doesn't mean you can't start to rank highly for some choice keywords. Search Engine Optimisation is a core part of digital marketing and any holistic SEO strategy;

There are hundreds of digital marketing agencies in the United Kingdom. Choosing one of them to trust with your business’s future is a tricky job. You want to be sure that you’re in good hands with an agency that can deliver results. But, with so many different digital marketing agencies to choose from - each with different combinations of digital marketing services - how do you sift through each website to finally land on one that you can actually trust? Most digital agency sales pitches promise: 'To leapfrog the competition - quickly and

For as long as search engines have been around, digital marketing commentators have been predicting the death of SEO, and in turn the SEO agency. Is this gloomy destination a foregone conclusion? Are they right? What does this mean for your website? Keep reading to find out why SEO is one of the best investments you can make into your business. SEO is not a simple book of tricks that you can learn once and apply all the time. It's something that you need to stay up to date with — something that is constantly evolving and progressing. If you fall behind, you will have a ton of

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the