CRM, HubSpot, Digital Marketing & Transformation

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million

MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul

Marketing Automation's enormous rate of growth Internationally the industry is growing at a massive rate and is currently the biggest current trend in the digital marketing space. As with most trends, in South Africa, we lag a few years behind the USA, but we should expect the use of Marketing Automation in South Africa to trend upwards sharply in the coming years.

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and

Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that 30-50% of users are not ready to buy when they first enquire about your business, but about three quarters of these leads will potentially become sales ready within 12 to 18 months. Lead nurturing via automated email journeys allows a brand to stay top-of-mind throughout an

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board

When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common

Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of

1. Workshop your personas at least annually Your market will change subtly over time and you need to be aware of these changes to accurately pinpoint your message to the right people. Having a clear picture of your personas allows you to know which personas are engaging with you, bringing in revenue, or just creating noise and no revenue. 2. Make CRM a core part of your marketing strategy CRM software is not just for the sales and customer service team. A CRM gives marketers granular