Our thinking about HubSpot, AI, & removing silo'ed data

Companies that lead in customer experience outperform those that don't by 80 per cent. An improved customer experience during all steps of the customer journey can lead to a better retention rate, and increasing your retention rate by just five per cent can lead to an increase in profits of up to 95 per cent.

Remote working is changing the way we think about the workplace. You no longer have to 'go to the office' to get work done. There are entire companies out there now that are 100% remote. What is remote working? Remote working allows professionals to work outside the office environment and is based on the concept that work does not need to be done in a specific place to be executed successfully. Why remote working? At the time of writing, all our staff, myself included are in self-quarantine. In fact, we've been in quarantine for over

We have written in-depth about SEO and why SEO is important for your website. But to keep things easy for those new to SEO and digital marketing, we thought we'd write a quick guide on what SEO is. Embedded in the guide we also provide links to other blogs on our site and resources around the web that might help. Enjoy. The definition of SEO Our working definition for search engine optimisation comes from the popular SEO

MO Agency hosted a Remote Working webinar where we shared the tools and processes we use, tips and tricks learned, how we run projects with remote teams, and tips from our employees who are actually doing this daily. The Corona Virus is forcing many in Europe, Asia and the USA into quarantine, which has resulted in an immediate adaptation to a remote working environment for many companies that aren’t prepared. In South Africa, our response to the threat of Corona Virus has been somewhat slow. Given the current economic climate, a major risk

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million

MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul

Marketing Automation's enormous rate of growth Internationally the industry is growing at a massive rate and is currently the biggest current trend in the digital marketing space. As with most trends, in South Africa, we lag a few years behind the USA, but we should expect the use of Marketing Automation in South Africa to trend upwards sharply in the coming years.

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and

Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that 30-50% of users are not ready to buy when they first enquire about your business, but about three quarters of these leads will potentially become sales ready within 12 to 18 months. Lead nurturing via automated email journeys allows a brand to stay top-of-mind throughout an