CRM, HubSpot, Digital Marketing & Transformation

HubSpot portals serve as a central Hub for managing sales, customer service, marketing and operations all in one place. HubSpot portals empower businesses to streamline processes, automate mundane tasks, and gather valuable customer data and insights. As a business grows and the longer you use HubSpot the more cluttered and outdated it can become which can often lead to inefficiencies, missed opportunities and irrelevant data. Furthermore, HubSpot is continuously making updates and bringing out new tools that you may not even be aware of and therefore you are not getting the most value out

Last year, HubSpot launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer.

When it was recently announced that Newcastle United would be updating their crest for the season starting in August 2026, I was left with mixed feelings. As a loyal supporter for over two decades, I’ve grown to love the badge and its iconic visual identity. Newcastle’s badge is currently the oldest in the Premier League, having last been updated in 1988. Manchester United and Liverpool’s badges are nearest in terms of age with their last updates coming in 1998 and 1999 respectively. All the other Premier League teams have updated their badges in the new millennium. Even with

At MO Agency, we’ve tested and used more cloud-based telephony systems than I care to remember. But when it comes to simplicity, speed of deployment, and AI-powered features that actually move the needle for sales and service teams, Dialpad is in a league of its own. What is Dialpad? Dialpad is a cloud-based AI telephony solution that delivers everything you need from a modern phone system, without the

Introduction HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East. We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves

Through my experience of working on business-to-business (B2B) website optimisations and redesigns, selecting the appropriate imagery can often become a headache for the design team and the client. Usually it's a trade-off between using stock photos (which are often perceived as too generic and clichéd) versus a bespoke brand-centric photoshoot, which can be expensive. The good news is that visual storytelling on a website is not just limited to photographic images. On their own, these images do play a pivotal part of the website narrative, and it is important to get their tone and visual messaging

You’ve spent time and budget driving traffic to your website — now it’s up to your forms to do their job. Whether you’re offering a free download, booking demos or capturing newsletter signups, forms are the gateway to converting interest into action. HubSpot gives you a solid foundation with its drag-and-drop form builder, smart fields and automation tools. But if your form conversions are lower than you’d like, there’s probably room for improvement. Here’s how to make your HubSpot forms work harder (and smarter) — with simple changes that can make a big difference to your

If you are already using HubSpot, chances are you’ve got your marketing campaigns humming and your sales team living in the CRM. But what happens after the deal is closed? Where do your customers go once the “Closed Won” confetti settles? If your answer is “Into the support inbox, I guess?”, then it’s time to meet your new favourite Service Hub feature: HubSpot’s Customer Success Workspace. It’s a brand new tool that’s easy to miss (it has appeared in the “Workspaces” section). Which is a shame, because it could be the difference between a loyal customer and a quiet

HubSpot is a considered purchase, like many software systems companies purchase. This is why it is important to set yourself up for success when doing your onboarding. Some elements are going to require looking into your current processes, and others are going to involve some research.