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In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more.

Digital Marketing

5 Ways that Modern Customer Preferences are Changing

Media channels are evolving and along with that, media formats are changing to accommodate

Written by
Loren Phillips

Sales Enablement

5 tips to get you ahead with HubSpot Lead Scoring

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click

Written by
Loren Phillips

Sales Enablement

Using your CRM and marketing software to filter out cold leads

Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into whether or not they are likely to close. You can segment your leads by their source: leads generated by referral traffic may be more receptive to a phone call than a lead generated by

Written by
Loren Phillips

Digital Marketing

Sales Enablement: A Guide for Marketing Teams

There is a new move in marketing to integrate more holistically with sales. HubSpot calls it “smarketing” and terms like sales enablement are starting to gain popularity within the C-suite, so marketers need to sit up and pay attention if

Written by
Loren Phillips

Digital Marketing

What the Funnel - Creating content for your buyer’s journey

The sales and marketing funnel represents the buyer’s journey, from awareness of the problem, through consideration of options to solve the problem, and then on to the decision stage, where the buyer selects the most suitable option.

Written by
Loren Phillips

Web Design & Development

Growth Driven Design and How It Can Improve Your Next Website Redesign

What is growth driven design? Traditionally, a website passed from design to development, to testing and then finally to launch. Each of these steps requires that the team working on the project hands it off at one point, and no longer has any influence over the outcome. Growth driven

Written by
Loren Phillips

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