CRM, HubSpot, Digital Marketing & Transformation

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. This guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large datasets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

Stop Flying Blind: Why a CRM System Is Your Secret to Growth Most South African businesses reach a point where they’re flying blind with customer data and even sales team activities. Leads fall through the cracks. Sales teams work off outdated spreadsheets. Sales meetings are just fluff. Marketing has no idea which campaigns are actually driving growth. And customer service? Well… customers feel like they’re starting from scratch every time they speak to someone new. If that sounds like you, it’s not because you’re doing something “wrong”, it’s because you’ve outgrown your current

In the modern world, we want everything to be automated. We want our lights to turn on automatically, and the geyser time to be set to save time and money. Frankly, those are practical uses where technology has come in and changed the way we do things. The same can be said in business. We have moved from a paper world where everything was written and signed on a piece of paper to a world where if you can’t sign digitally, it feels like a task.. I even asked a colleague the other day why we still have a printer in our office (it barely gets used). Where did this all come from? In

HubSpot portals serve as a central Hub for managing sales, customer service, marketing and operations all in one place. HubSpot portals empower businesses to streamline processes, automate mundane tasks, and gather valuable customer data and insights. As a business grows and the longer you use HubSpot the more cluttered and outdated it can become which can often lead to inefficiencies, missed opportunities and irrelevant data. Furthermore, HubSpot is continuously making updates and bringing out new tools that you may not even be aware of and therefore you are not getting the most value out

Last year, HubSpot launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer.

When it was recently announced that Newcastle United would be updating their crest for the season starting in August 2026, I was left with mixed feelings. As a loyal supporter for over two decades, I’ve grown to love the badge and its iconic visual identity. Newcastle’s badge is currently the oldest in the Premier League, having last been updated in 1988. Manchester United and Liverpool’s badges are nearest in terms of age with their last updates coming in 1998 and 1999 respectively. All the other Premier League teams have updated their badges in the new millennium. Even with

At MO Agency, we’ve tested and used more cloud-based telephony systems than I care to remember. But when it comes to simplicity, speed of deployment, and AI-powered features that actually move the needle for sales and service teams, Dialpad is in a league of its own. What is Dialpad? Dialpad is a cloud-based AI telephony solution that delivers everything you need from a modern phone system, without the

Introduction HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East. We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves