Digital marketing, CRM, digital transformation & HubSpot

For decades, traditional media such as television, billboards, print newspapers, and radio were the long-preferred vehicles for advertisers. However, that has changed drastically; thanks to the advent of the Internet and the phenomena of smartphones, social media, tablets, and digital newspapers.

Written by
Luke Marthinusen

In an online world that is dominated by content, having a content strategy that is underpinned by the overall business goals can be what separates you from your competitors online. Over the last few years, Google has focused their energy on providing search results that are useful, relevant and engaging. As

Written by
Devon Els

The Digital Marketing Audit Checklist takes a SMART look at your marketing strategies to make sure that it is Specific, Measurable, Attainable, Relevant and Timely. This

Written by
Luke Marthinusen

1. Evaluate your current social media efforts and define objectives for improvement First, it’s essential to understand where you are and where you want to be.

Written by
Gary Wright

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still,

Written by
Luke Marthinusen

In Smart Insights’ Managing Digital Marketing Report for 2015, it was

Written by
Adam Meikle