Our thinking about HubSpot, AI, & removing silo'ed data

What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them

For decades, traditional media such as television, billboards, print newspapers, and radio were the long-preferred vehicles for advertisers. However, that has changed drastically; thanks to the advent of the Internet and the phenomena of smartphones, social media, tablets, and digital newspapers. In this era of the internet; between social media, PPC (paid advertising), content marketing, ad campaigns and brand reputation management, marketing can feel chaotic; and can oftentimes be expensive when it could’ve been free. However, we need to educate and remind

In an online world that is dominated by content, having a content strategy that is underpinned by the overall business goals can be what separates you from your competitors online. Over the last few years, Google has focused their energy on providing search results that are useful, relevant and engaging. As a result, search algorithms are now favouring websites that have a reputation for satisfying user search intent, rather than just being structured well and having the right keywords. Businesses today invest a lot more time and resources in content to build a bigger presence online, have you?

The Digital Marketing Audit Checklist takes a SMART look at your marketing strategies to make sure that it is Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing audit can be used as a blueprint for creating efficient and effective marketing campaigns. Every marketer should be thinking about generating measurable returns. That’s why we’ve created our digital marketing strategy checklist that will analyse your digital performance and help

1. Evaluate your current social media efforts and define objectives for improvement First, it’s essential to understand where you are and where you want to be. 6 Key assessment points to consider Keep in mind: You don’t need to be too pedantic right now about answering the following questions. It’s more about getting a decent understanding of what needs improvement. IE.

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still, the pricing is easier to understand. So why would you want to go for MailChimp over HubSpot or visa versa? I’m going to keep this blog as simple and to the point as possible. What is MailChimp?

With online marketing becoming an ever more integral part of our daily lives, the average consumer is growing used to marketing that's personalised directly for their tastes. Did you know that 63% of consumers will abandon a brand message that fails to incorporate enough personalisation into their marketing efforts? Another 72% of consumers only do business with companies that personalise their marketing. Metrics like

Firstly, it’s important to note that while Inbound Marketers Attract, Engage and Delight their target market, they are always being supported by the… 3 pillars of Inbound Marketing 1. Growth-Driven-Design or GDD websites Using the inbound marketing methodology, websites have a growth-driven-design. This means we dive into what the best performing parts of the website are, search-engine-optimise the pages that need attention and cut the deadweight. Once you have

Welcome to the world of digital and online marketing! In today's fast-paced digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimisation (SEO) plays a critical role in this by helping websites rank higher in search engines like Google, thus increasing their visibility and attracting potential customers. Cape Town is home to numerous SEO companies, but finding the right SEO Company for your business can be a challenge. To make things easier, we've compiled a