Our thinking about HubSpot, AI, & removing silo'ed data

Content Marketing has become a staple in any and every company’s digital marketing strategy given its ability to generate leads and drive sales conversions. Marketers have become more conscious about testing various elements like fonts and colours, to see how they affect customer turnover, and ultimately understand how strong an influence content has over a reader. For obvious reasons, the actual topic and the interest it will ignite in the reader will always come first. However, more intuitive factors, things as seemingly insignificant as choosing the correct typeface, are what tip

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million people ask to be on the Do Not Call list when receiving

It is well-known and widely utilised as it has a myriad of positive benefits. It can assist with: Boosting the productivity of staff Streamlining workflows Increasing conversions Quality lead generation Why is marketing automation important? The beauty of marketing automation is that it allows you to control, manage and run quite complex campaigns quite easily. Such software and tools are designed

Facebook is one of the largest social media platforms with over 2.32 billion active users globally. With the platform servicing more than half of the world’s internet-using community, which currently stands at 4.39 billion, advertising on the platform has become an essential part of many marketing campaigns. Facebook has accomplished a lot and… that’s enough for a

When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common

Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of

Often sales and marketing teams are understaffed, and under pressure to produce results. There are difficulties interpreting marketing report data and breakdowns in communication lead to disconnects with senior staff. Did you know that inbound marketing can help you deal with these issues? Soon you will be able to turn your website into a source of high quality leads that are fully qualified. Why website leads are often poor quality The typical lifecycle of a website generated lead goes as follows:

1. Workshop your personas at least annually Your market will change subtly over time and you need to be aware of these changes to accurately pinpoint your message to the right people. Having a clear picture of your personas allows you to know which personas are engaging with you, bringing in revenue, or just creating noise and no revenue. 2. Make CRM a core part of your marketing strategy CRM software is not just for the sales and customer service team. A CRM gives marketers granular

A little over a year ago we were in the same boat. Our agency was chugging along nicely with a strong referral network keeping us growing at a 'steady-ish' rate, but with a slight decrease in growth velocity. Size comes with a realisation that the law of diminishing returns is a real and unfortunate thing. Slowing growth make us look to inbound marketing The decrease in growth velocity caused us to look closely at how we generated business and we decided to get real with our own digital marketing. As long-time digital marketers