CRM, HubSpot, Digital Marketing & Transformation

When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have

Well, I’m going to have to stop you right there. I’ve had that dream, too, but that’s not the type of A.I (Artificial Intelligence) I’m referring to. I’m talking about machine learning. What is machine learning? What’s that?! I hear you ask. Machine learning is a type of A.I. that allows a computer to learn about the user, and it’s the platform that’ll take your website to the next level in 2017. Let me explain why, by use of a familiar scenario… You visit your favourite eCommerce site, and you

Simply put, the biggest reasons your website isn’t performing could be because of a lack of mobile responsiveness, contact forms, unclear website navigation and no search engine optimisation. Do you understand who your target audience is? Why do people visit your website? Is the design of your website appealing? With that in mind, let’s take a look at 6 questions you should be asking if your website is of the ‘sucky’ variety. Who is your website for? If you are designing your website for your own

First off, let's go into detail on what a web developer does and what you need to become a good developer. Most people are aware that web developers build websites, but there is much more to it than that. Web developers build websites, web applications, web-based games, and more. Web developers do more than just write code, and while writing code is a big part of the job, interacting with designers, illustrators, copywriters and other personnel involved in the planning process is an essential piece of the puzzle. Web developers also analyse