CRM, HubSpot, Digital Marketing & Transformation

Content Marketing has become a staple in any and every company’s digital marketing strategy given its ability to generate leads and drive sales conversions. Marketers have become more conscious about testing various elements like fonts and colours, to see how they affect customer turnover, and ultimately understand how strong an influence content has over a reader. For obvious reasons, the actual topic and the interest it will ignite in the reader will always come first. However, more intuitive factors, things as seemingly insignificant as choosing the correct typeface, are what tip