Our thinking about HubSpot, AI, & removing silo'ed data

Your website is probably being cited in ChatGPT, Perplexity, Claude, and Gemini answers right now. Your Google Analytics 4 property almost certainly can't see most of it. This isn't hyperbole. It's a structural measurement problem that's going to get worse before it gets better - and it's the single biggest blind spot in modern B2B marketing measurement. If you're investing in AEO (Answer Engine Optimisation), content marketing, or thought leadership, and you can't see which of that work is landing in AI-generated answers, you're flying blind on what's arguably the most important emerging