CRM, HubSpot, Digital Marketing & Transformation

Luckily, we’re here to guide you through the whole social content distribution process of getting your newly created social media content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned your successful content pieces into a digital-ready social media content that’s primed for delivery across all your social media platforms. If you consider stage one to be social content creation, then stage two would be social

When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have

The benefit of HubSpot and a certified HubSpot partner The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place. To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores

Well, I’m going to have to stop you right there. I’ve had that dream, too, but that’s not the type of A.I (Artificial Intelligence) I’m referring to. I’m talking about machine learning. What is machine learning? What’s that?! I hear you ask. Machine learning is a type of A.I. that allows a computer to learn about the user, and it’s the platform that’ll take your website to the next level in 2017. Let me explain why, by use of a familiar scenario… You visit your favourite eCommerce site, and you

When starting out, you might ask yourself: “What are the benefits of working at a digital agency, compared to freelancing and working for yourself?”. The answer is exposure to a wide variety of clients and brands, forcing you to stretch your creative skills. As you learn, you can then apply creatively what you know to different brands, within their brand guidelines. And as you become really experienced, you can start to push the boundaries

Simply put, the biggest reasons your website isn’t performing could be because of a lack of mobile responsiveness, contact forms, unclear website navigation and no search engine optimisation. Do you understand who your target audience is? Why do people visit your website? Is the design of your website appealing? With that in mind, let’s take a look at 6 questions you should be asking if your website is of the ‘sucky’ variety. Who is your website for? If you are designing your website for your own

A specialised digital marketing agency can help you bridge the gap. You likely don’t have the time and expertise to have an inbound website designed and developed. This is where a digital marketing agency comes into the equation. Digital marketing and advertising agencies understand your pain points all too well. Some of these include:

When it comes to SEO most people don't know what they are talking about. SEO is a highly complex and ever-changing field. Here are the top 5 SEO myths. The top 5 myths of SEO 1. SEO is Cheap SEO is a fast-paced industry and ever-changing, which requires SEO specialist to stay up to date with all the latest changes in the industry. It is crucial to have a proper SEO ranking and it takes time; you cannot expect to invest little to no money for excellent results. 2. Website Audits are Cheap It is possible to generate a cheap SEO audit if