CRM, HubSpot, Digital Marketing & Transformation

Marketing Automation and the Awareness Phase This is the stage in which prospects become aware of the existence of a solution. Content pieces that speak to your prospect’s challenges will form the basis of your communications while your prospect is in the awareness stage. Salespeople need to identify and highlight the pain points that prospects face by providing a range of content made available through their digital marketing efforts. This awareness will lead to the recognition of the problem and the

Implementing website analytics is vital in promoting business growth in the online space. Salesforce (2016) reported that 51% of small business marketers rate analytics as an absolutely “critical requirement to better understand customer

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about Marketing Automation for your digital and inbound marketing efforts. Marketing Automation is moving past just being a mere part of all the Digital Marketing trends out

You have to know what you want to achieve before you set and manage your marketing budget. You do this by setting KPIs (key performance indicators), which you will use to measure your success in reaching your goals (i.e. what you want to achieve) in the long run. For example, if you are looking to increase your monthly web visits, it is helpful to understand how many monthly visitors you are currently getting to your website, and then consider what percentage increase you expect to see from your digital marketing activity.

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. After all, you are there to run a business and not just to be the marketing guru. Making digital marketing work in your small business The encouraging thing to know is that you do not need to be a rocket-scientist to run the digital marketing for your small business. But there is no magic pill or

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services,

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the