Our thinking about HubSpot, AI, & removing silo'ed data

You have to know what you want to achieve before you set and manage your marketing budget. You do this by setting KPIs (key performance indicators), which you will use to measure your success in reaching your goals (i.e. what you want to achieve) in the long run. For example, if you are looking to increase your monthly web visits, it is helpful to understand how many monthly visitors you are currently getting to your website, and then consider what percentage increase you expect to see from your digital marketing activity. Here are 5 ways

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. After all, you are there to run a business and not just to be the marketing guru. Making digital marketing work in your small business The encouraging thing to know is that you do not need to be a rocket-scientist to run the digital marketing for your small business. But there is no magic pill or one-size-fits-all solution

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services, especially in South Africa. Businesses cannot afford not to have an

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the hallmark report from HubSpot

Google may have over 200 search metrics and also constantly update algorithms, but the truth of the matter is that SEO does not need to be complex. By understanding the key basics of SEO, even little effort can help increase both the quality and quantity of website traffic, as well as exposure to your brand.

So, what exactly are the advantages of integrating HubSpot with your email marketing efforts? Let us show you below! 1. Design and create branded emails without designers by using HubSpot With HubSpot, you can rapidly put together email marketing campaigns and content that looks both professional, on-brand and is responsive across mobile and desktop devices. The entire campaign can be designed by you and you alone, without the need for a graphic designer or IT expert to be on-hand. The HubSpot platform makes email marketing

Take a look at this blog that one of my colleagues wrote recently, it outlines whether designers should know how to code. She sums it up quite nicely. ‘’being multi-skilled is great but not at the cost of being mediocre at both design and development. Rather focus your skills but have working knowledge of both sides so you can be aware of the constraints and opportunities.’’ With that said, while you don’t have to know the ins and outs