Our thinking about HubSpot, AI, & removing silo'ed data

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the

This shouldn’t mean that designers and developers should work in isolation. It’s best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms can assist designers in their process as they’ll be able to plan and brainstorm the functionality of the website with the developer before any design work begins, thus limiting

If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored by a panel of judges, we can

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand

In a study conducted by Ramesh Sitaraman, a computer science professor at the University of Massachusetts, it was discovered that after waiting just two seconds for a video to load, users began closing the page. Furthermore, after five seconds, the drop-off rate hit 25%. After ten seconds, you have lost half

Luckily, we’re here to guide you through the whole social content distribution process of getting your newly created social media content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned your successful content pieces into a digital-ready social media content that’s primed for delivery across all your social media platforms. If you consider stage one to be social content creation, then stage two would be social content distribution. To get a

When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have learnt about website optimisation and

The benefit of HubSpot and a certified HubSpot partner The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place. To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help