CRM, HubSpot, Digital Marketing & Transformation

HubSpot is one of the best CRM systems on the market. It’s become a popular choice for some of the most reputable companies in the world. HubSpot offers its basic services for free, with the option of moving up to more expensive packages that offer more features. You might be wondering how does HubSpot make money if they offer their fully functional CRM for free? That’s where HubSpot's incredible business model thrives in comparison to its competitors. HubSpot is unique because it takes the three key elements of your business - marketing, sales, and

According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that 93% of all online interactions start with search engines. “It's not what you sell that matters as much as how you sell it!”. - Brian Halligan, Hubspot CEO & Co-Founder.

Communication is the driving force of any business. It's a big part of our lives, but with the world changing rapidly and technology advancing, how has communication changed in the past few years? Communication is the most important part of our day-to-day lives. Whether it’s for business or personal reasons, communication is often at the top of our priority list. One of the main factors that ensure smooth and swift communication is the vehicle that is used to transport messages from one person to another. While

Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. The traditional 30-minute slot is moving into more alternative short-format webisodes followed by high niche, fragmented

YouTube is an entertainement platform that was launched in early 2005. It's quickly become one of the most popular websites in the world thanks to it's ability to focus tons of information into one singular platform - much like Google, but for videos. Over the years, YouTube has gained a lot of traction, and it's experienced a lot of growth. The latest insights into Youtube's statistics will show you why this

Financial services is a competitive industry. You need to be able to win clients over from your competition. What makes your business stand out from the rest? The key to drawing in more customers is much simpler than you might think. It’s not always about getting your business out there for exposure — this might get your business recognised, but it’s not always going to guarantee that you’ll get new customers coming through your door. What if you were able to set up a system that allows the leads to generate themselves?

Email marketing is a popular technique used by many businesses. When it’s done right, it can also be one of the best marketing techniques. This marketing strategy allows the business to become much more personal to the customer. They feel more connected to the business. That’s because emails are a direct line of communication. We’re not talking about mass newsletters that are sent out to thousands of people. Instead, email marketing can ignite your inbound strategy if you’re able to make it feel more personal to your customers. Building an emotional connection with your clients will

Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly. Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox.

What is Account-Based Marketing? Account-Based Marketing or ABM is a strategic approach in which an organisation considers and communicates with individual prospect or customer accounts as individual markets. Basically, through a research process, you decide which businesses or accounts you want to do business with and you market to the decision-makers in those companies. Why is ABM important to your business? An ABM strategy compliments the traditional short-term marketing goals of generating leads with efforts aimed at driving long-term revenue growth. An ABM strategy