CRM, HubSpot, Digital Marketing & Transformation

This is a valid question our clients ask us all the time. With GDPR a mandatory consideration in Europe (and POPIA in South Africa) it is a massively relevant question. There are two things that need be considered: 1. Where is the HubSpot infrastructure located? 2. Where is my data processed and stored? HubSpot's Regional Data Hosting Policy HubSpot’s Regional Data Hosting Policy explains where customer data will be hosted by HubSpot. Customers who are located in

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out how you can get noticed with inbound marketing in 2023. Contents What is inbound marketing? Why is inbound marketing a

Contents: What is Salesforce? What is Salesforce used for? Salesforce Sales Cloud Salesforce Marketing Cloud Salesforce Service Cloud Cost of Salesforce

It's no secret that Customer Relationship Management systems have become crucial to modern businesses. The system is incredibly powerful, especially when it's used to its full

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a "RESERVE YOUR SEAT" header at the top of a registration form. As a marketer looking at the click-through-rate of your campaign, putting time and effort into the design and wording of your CTA can have dramatic effects on your results. How do you write a high converting CTA? When

Websites have become the lifeblood of every single modern business. It's nearly impossible for a business to survive, let alone thrive, without a high-quality website. From drawing in new customers to providing them with your location, a website is meant to provide your potential customers with all the information they need in a streamlined manner. As you may know, web design does not come cheap! So, what are the considerations to make when trying to get a

A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background of your site, how does the reader know what they need to do with the information they have been given? An

Hubspot is one of the leading CRMs that you can invest in. But for smaller businesses, the cost might be too high to carry. Free Hubspot CRM for smaller businesses that do not have the budget to spend on a full-blown CRM but still need to take advantage of the benefits that they would get from one. You might be asking: what’s the catch? Well, there are no hidden fees or limited-time offers to worry about with Hubspot free CRM. While using Hubspot’s free option, you’ll simply be limited in the features