Our thinking about HubSpot, AI, & removing silo'ed data

We recently attended The Open Letter's "Building Global Tech from SA" event in Stellenbosch — a gathering of entrepreneurs, founders, and tech builders exploring how AI is fundamentally reshaping what it means to build software and scale businesses from South Africa. The lineup featured Adii Pienaar, co-founder of WooCommerce, and Renier Kriel, founder of The Open Letter and former developer. The conversation was sharp, practical, and deeply relevant to what we're seeing every day at MO Agency: the cost of building has collapsed, the barrier to entry has evaporated, and

At some point in the last year, SEO quietly split into two conversations. If you are asking the bigger question first, is SEO dead in the age of AI, the short answer is no - but its job has changed. One group is still arguing about rankings, backlinks, and domain authority. The other group is asking a different question entirely: “Why does this article keep getting cited by ChatGPT?” That second question is where things start to get interesting. Because what we’re seeing now isn’t

Once you accept that discovery is happening inside AI tools – AI is changing search from clicks to answers – an uncomfortable question follows pretty quickly: How do you even know if your brand is showing up there? With Google, we had dashboards. Rankings. Impressions. Clicks. Search Console. Ahrefs. SEMrush. With AI? It mostly feels like shouting into a

Every time there’s a big shift in digital marketing, someone declares something “dead”. SEO is dead. Email is dead. Websites are dead. Now apparently, inbound is dead too. It isn’t. But if you’re still thinking about inbound the way we did five or ten years ago, then yes — that version of the funnel is broken. Not subtly. Structurally. Part of what changed is search itself, which is why organic traffic is falling for many sites even when their rankings hold.

The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind. Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue. How AI is Changing Marketing AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.

As a digital strategist, I'm always on the lookout for tools that can streamline my workflow and enhance the quality of my content. HubSpot's AI Assistants has been a life changer in this regard, offering a suite of tools designed to simplify my day-to-day content creation and optimisation. In this blog, I'll provide an overview of HubSpot's AI Assistants, showcasing how it enables you to create or refine your content in order to stay competitive and maximise results. Key points before using AI tools While it is seamless to create content via generative AI, there are some