Our thinking about HubSpot, AI, & removing silo'ed data

Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly. Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox.

If you're feeling the economic pressures and struggling to reach your sales targets, not utilising a CRM is going to make the process harder. A good CRM is designed to help organise your sales process, save time and help enrich your pipeline with the right leads.

The chances are you came across HubSpot when Googling for help on a digital marketing issue of sorts, and you landed up on their blog. The HubSpot blog is second to none as a practical guide for digital marketing. Nothing comes close to the breadth of help and knowledge offered by HubSpot's blog. True to their product’s inbound promise, their content leads/nurtures you to arrive at a sign-up or pricing page where you are faced with HubSpot's cost. HubSpot's cost is high relative to its competitors. And for good reason. Being the class leader in marketing software, their

What is the HubSpot Integrations Innovation Award? Every quarter HubSpot recognizes a business for creative use of a unique integration build or use of a HubSpot app integration for their client. This quarter, we have been announced as the winner in the EMEA region for our innovative integrations for The Student Hub. How we helped The Student Hub Through API integration we connected HubSpot to their learner management system (LMS). Qualified applicants would then be

HubSpot reporting allows you to follow the end-to-end experience of your customers. A full-stack HubSpot portal keeps everything in one place and thus reporting can be compiled from all data without consulting external sources or dreaded spreadsheets. HubSpot does daily reporting super well. In fact, it does it so well that most of our clients refer to HubSpot on a daily basis, and only dig into other reporting platforms like Google Analytics on a monthly basis. Why HubSpot Reporting works so well But first, let’s outline why instantly available and accurate

What is an ERP? ERP systems help businesses manage everyday business activities like accounting, HR, procurement, project management and supply chain management. These tools help businesses manage, predict and act to streamline business processes and allocate resources. ERP systems can also assist in automating specific business tasks and launching new business models faster. What is a CRM? A CRM is exactly what it says on the box - it’s a customer relationship management system. They manage relationships with customers, including customer acquisition, customer

Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we're called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the 'Measuring customer

Gravity forms is the best WordPress forms plugin. When we combine Gravity Forms and HubSpot we get some great results. Below are some of the use cases. Popup with a HubSpot form HubSpot popup forms are great but you can't trigger them with a button click. Gravity forms has a native integration into HubSpot. Check it out here. Install the Gravity forms plugin on your WordPress website. Follow the integration instructions to sync HubSpot and Gravity Forms. Contacts and forms will sync

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's