Our thinking about HubSpot, AI, & removing silo'ed data

Video Demo of HubSpot Service Hub What's included in HubSpot Service Hub? Conversations: Manage one-to-one customer comms

Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final sales presentation? The right content at the right time means better sales, which is why teams need to work together for better sales enablement. How does great content help nurture

The reality is that measurement and tracking is the cornerstone of achieving targets and goals in life and sales targets are no different. In the video below I cover how we used HubSpot Sales Professional and HubSpot CRM to supercharge our sales process and grow our agency revenue by 35% in Q1 of our financial year.

Watch our digital showreel to see some of the incredible work we've done for our clients over the years.

The sales and marketing 'team' This decision-making period before a salesperson is involved is really the domain of the marketing department. The salesperson that does not understand this will close less, and the marketer that does not understand this can't do her job effectively. Sales and marketing teams need to be aligned to drive the sales process and purchasing decision of a customer from start to finish. At a very broad level, there are two distinct phases in the sales process. 1. The initial phase where marketing attracts, qualifies and nurtures a lead to

Sales is hard. There are, however, great tools out there to make it far easier and more successful. At MO we write a lot about how the roles of sales and marketing need to be more integrated. For improved sales enablement, marketing needs to ask sales about common objections they receive in the field, the quality of the leads that marketing is generating, and which leads are closing. Tighter integration here means better quality leads from marketing, shorter sales cycles and increased sales numbers.

In the video below, we show you how we interpret a month’s worth of digital marketing performance data. In the process, we cherry pick both the positive and negative results from our inbound marketing efforts

The digital sphere is flooded with information and entertainment, and users are battling to choose which content to engage with. Ephemeral content has an expiry date, so users can’t bookmark or view later. It creates an urgency about the content. And because the content has an expiry date, it’s that much more special. One of the reasons that ephemeral content is becoming so popular amongst social media users, according to the Digital Marketing Institute, is that it taps into

Augmented reality is also helping social media marketers, by providing new target markets and presenting a unique opportunity to make content more interactive and engaging. Take a look at what social networks are doing in AR… Facebook has partnered with over 700 brands and agencies to develop enhanced AR-based advertising. In December 2017, Facebook announced a new suite of AR tools for Messenger – called “world effects” which, according to Inc., basically let