Our thinking about HubSpot, AI, & removing silo'ed data

We know the struggles of creating and launching a digital marketing strategy and, finally, when you have your digital marketing campaigns off the ground you run into issues. Your digital marketing campaigns are not showing a positive ROI and you are wondering what the problem could possibly be. Have no fear, we know a

The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could

We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital

Luckily, we’re here to guide you through the whole social content distribution process of getting your newly created social media content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned your successful content pieces into a digital-ready social media content that’s primed for delivery across all your social media platforms. If you consider stage one to be social content creation, then stage two would be social

Open to any South African based eCommerce company, the event is in its 9th year. Users on their favourite eCommerce site were urged to go to a voting page and vote for their most loved eCommerce site - lured with the possibility of winning an Apple iPad. Andy Higgins, managing director of uAfrica.com, the competition organiser said, "The information gathered from the eCommerce survey gives us a strong understanding of the South Africa online

Faced with all these questions, we started to by default develop an online marketing hierarchy of needs for the SME. A standard set of practices we use to approach each of our client's unique set of needs and identify their position in the online marketing path to success. So some of you that might have done psychology or social sciences at university might already have spotted a familiar theme – The ‘Hierarchy of Needs. Maslow’s Hierarchy of Needs is standard fare for all first-year psychology and social science