Our thinking about HubSpot, AI, & removing silo'ed data

Every brand wants to be recommended when a buyer asks ChatGPT, Claude, Gemini, or Perplexity for a vendor in their category. Almost no brand has a deliberate strategy for getting there. The mechanism that decides is citation - which sources an AI model has read about you, how those sources describe you, and how often the same description recurs. This is the playbook for building that citation profile. It is not a list of places to get backlinks. Citation strategy for AI engines overlaps with traditional digital PR but is distinctly different in what it rewards, what it ignores, and how it

Updated April 2026 · ~18 minute read · By Luke Marthinusen, CEO, MO Agency What's in this guide AEO in one sentence Why AEO now - the shift from search to answer engines AEO vs SEO vs GEO - what's

Updated May 2026 · By Luke Marthinusen, CEO, MO Agency The acronyms around AI search are multiplying faster than anyone can keep up with. SEO, AEO, GEO, AIO, LLMO, CAIO - all referring to overlapping but not identical disciplines, often used interchangeably, and rarely defined with much rigour. This article sets out the most defensible definitions of SEO, AEO, and GEO, acknowledges where the industry is genuinely split, and explains what marketing teams should actually do about

Your website is probably being cited in ChatGPT, Perplexity, Claude, and Gemini answers right now. Your Google Analytics 4 property almost certainly can't see most of it. This isn't hyperbole. It's a structural measurement problem that's going to get worse before it gets better - and it's the single biggest blind spot in modern B2B marketing measurement. If you're investing in AEO (Answer Engine Optimisation), content marketing, or thought leadership, and you can't see which of that work is landing in AI-generated answers, you're flying blind on what's arguably the most important emerging