CRM, HubSpot, Digital Marketing & Transformation

Introduction HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East. We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves

Through my experience of working on business-to-business (B2B) website optimisations and redesigns, selecting the appropriate imagery can often become a headache for the design team and the client. Usually it's a trade-off between using stock photos (which are often perceived as too generic and clichéd) versus a bespoke brand-centric photoshoot, which can be expensive. The good news is that visual storytelling on a website is not just limited to photographic images. On their own, these images do play a pivotal part of the website narrative, and it is important to get their tone and visual messaging

You’ve spent time and budget driving traffic to your website — now it’s up to your forms to do their job. Whether you’re offering a free download, booking demos or capturing newsletter signups, forms are the gateway to converting interest into action. HubSpot gives you a solid foundation with its drag-and-drop form builder, smart fields and automation tools. But if your form conversions are lower than you’d like, there’s probably room for improvement. Here’s how to make your HubSpot forms work harder (and smarter) — with simple changes that can make a big difference to your

If you are already using HubSpot, chances are you’ve got your marketing campaigns humming and your sales team living in the CRM. But what happens after the deal is closed? Where do your customers go once the “Closed Won” confetti settles? If your answer is “Into the support inbox, I guess?”, then it’s time to meet your new favourite Service Hub feature: HubSpot’s Customer Success Workspace. It’s a brand new tool that’s easy to miss (it has appeared in the “Workspaces” section). Which is a shame, because it could be the difference between a loyal customer and a quiet

HubSpot is a considered purchase, like many software systems companies purchase. This is why it is important to set yourself up for success when doing your onboarding. Some elements are going to require looking into your current processes, and others are going to involve some research.

Every business wants more leads. More pipeline. More sales. So it’s no surprise that when people talk about “marketing that works,” they’re usually focused on what drives immediate results. But after more than a decade in this industry—and some hard-earned lessons from building my own business—I can tell you this with confidence: The marketing that truly drives revenue over the long term doesn’t come from chasing quick wins. It comes from mastering two distinct strategies, and knowing how to make them work together. 1.

HubSpot is the best CRM in the business, it really can do anything. Just think of a piece of software and HubSpot can likely integrate with it natively (a fancy term for “plug-and-play”). But what happens when your client throws in a wild request? Such as “Can we sync Whatsapp conversations into HubSpot and trigger a task to be created if a lead says I’m interested?” Usually, that's when you nod knowingly and say, “I’ll speak to our technical team and get back to you.” This blog is here to bridge

Good news for social media managers, an updated social media inbox and monitor tool has been added to HubSpot. Available with Marketing Hub Professional or Enterprise or Legacy Marketing Hub Basic. The latest update has been launched to streamline monitoring social media interactions and improving engagement, all in a unified platform along with additional new features to up your social media management game. Monitor Interactions and engagement With the latest social media inbox update, you can monitor and review interactions on your live posts, including likes, comments,

A former sales manager used to say, “We don’t want you wasting your time playing email-email”, or “If you aren’t talking to people you aren’t selling”. These days with the advanced sales automation tools we have in HubSpot it is easier than ever to focus on selling. One does not need to be an AI engineer to set these up, they are built in. In the below post, we will unpack some of the simple and more advanced features that can help salespeople save time. Simple day-to-day automation We often talk to sales teams that have one common pain point, their salespeople spend too much time