Our thinking about HubSpot, AI, & removing silo'ed data

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

You don’t have to look very hard to find articles stating that designers should or shouldn’t know how to code, so let’s start by listing the pros and cons of designer unicorns*. Why a designer should be a designer On the one hand, there is a large school of thought that believes it’s unnecessary for designers to take on the role of a developer (or vice versa). It argues that an attempt at executing both skills to a production level

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital age, but very few sales people/organisations have taken full

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the

This shouldn’t mean that designers and developers should work in isolation. It’s best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms can assist designers in their process as they’ll be able to plan and brainstorm the functionality of the website with the developer before any design work begins, thus limiting

If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored by a panel of judges, we can

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand

In a study conducted by Ramesh Sitaraman, a computer science professor at the University of Massachusetts, it was discovered that after waiting just two seconds for a video to load, users began closing the page. Furthermore, after five seconds, the drop-off rate hit 25%. After ten seconds, you have lost half