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Digital Marketing

Above the line, Below the line: Choosing a marketing strategy

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely

Written by
Matthew Nortje

Digital Marketing

5 Inbound Marketing Basics your Tech Company Should Already be Doing

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations

Written by
Lucille Moreton

Digital Marketing

4 reasons technology companies are choosing inbound marketing

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing

Written by
Lucille Moreton

Digital Marketing

6 Reasons Financial Institutions Choose Inbound Marketing

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of

Written by
Gary Wright

Digital Marketing

What are SMART goals?

SMART Goals are the cornerstone of inbound marketing and sales strategy. It's spoken about a lot by HubSpot, and it's crucial to understand what SMART goals are and why we need to set them.

Written by
Lucille Moreton

Digital Marketing

7 Ways to Spot an Inbound Marketing Campaign

Spot the inbound marketing campaign Inbound marketing campaigns can be identified by checking to see if they follow these characteristics: 1. Everything is online, but it's all about helping real people solve real problems. Inbound marketing lives in the digital

Written by
Lucille Moreton

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