CRM, HubSpot, Digital Marketing & Transformation

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about Marketing Automation for your digital and inbound marketing efforts. Marketing Automation is moving past just being a mere part of all the Digital Marketing trends out

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. After all, you are there to run a business and not just to be the marketing guru. Making digital marketing work in your small business The encouraging thing to know is that you do not need to be a rocket-scientist to run the digital marketing for your small business. But there is no magic pill or

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services,

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the

Google may have over 200 search metrics and also constantly update algorithms, but the truth of the matter is that SEO does not need to be complex. By understanding the key basics of SEO, even little effort can help increase both the quality and quantity of website traffic, as well as exposure to your

The great thing about email marketing is that the emails can be sent to a list of targeted individuals. To get the most out of your email marketing, it is important to follow through with your emails, make sure they're fully optimised and measure your results. Ensure that you follow these 5 golden rules to optimise your emails as best as possible. Here are five ways you can optimise your emails to increase conversions: 1. Personalise your email marketing message Email

A good design principle to live by when designing websites that create conversions is to ask yourself a simple question, “What is the purpose of this page, what do you want the visitor to accomplish on this page?” Your website should essentially create a flow of traffic from start to finish, a funnel that the viewer can go through to get them to where you want them, be that