Our thinking about HubSpot, AI, & removing silo'ed data

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. After all, you are there to run a business and not just to be the marketing guru. Making digital marketing work in your small business The encouraging thing to know is that you do not need to be a rocket-scientist to run the digital marketing for your small business. But there is no magic pill or one-size-fits-all solution

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services, especially in South Africa. Businesses cannot afford not to have an

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the hallmark report from HubSpot

Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand