Our thinking about HubSpot, AI, & removing silo'ed data

The benefit of HubSpot and a certified HubSpot partner The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place. To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores the power of inbound

A specialised digital marketing agency can help you bridge the gap. You likely don’t have the time and expertise to have an inbound website designed and developed. This is where a digital marketing agency comes into the equation. Digital marketing and advertising agencies understand your pain points all too well. Some of these include: General unhappiness with the online design of your brand or

When it comes to SEO most people don't know what they are talking about. SEO is a highly complex and ever-changing field. Here are the top 5 SEO myths. The top 5 myths of SEO 1. SEO is Cheap SEO is a fast-paced industry and ever-changing, which requires SEO specialist to stay up to date with all the latest changes in the industry. It is crucial to have a proper SEO ranking and it takes time; you cannot expect to invest little to no money for excellent results. 2. Website Audits are Cheap It is possible to generate a cheap SEO audit if

Open to any South African based eCommerce company, the event is in its 9th year. Users on their favourite eCommerce site were urged to go to a voting page and vote for their most loved eCommerce site - lured with the possibility of winning an Apple iPad. Andy Higgins, managing director of uAfrica.com, the competition organiser said, "The information gathered from the eCommerce survey gives us a strong understanding of the South Africa online consumer; their shopping habits, their likes and

Faced with all these questions, we started to by default develop an online marketing hierarchy of needs for the SME. A standard set of practices we use to approach each of our client's unique set of needs and identify their position in the online marketing path to success. So some of you that might have done psychology or social sciences at university might already have spotted a familiar theme – The ‘Hierarchy of Needs. Maslow’s Hierarchy of Needs is standard fare for all first-year psychology and social science students.