Digital Marketing
The Two Types of Marketing That Actually Drive Revenue Revenue
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Every business wants more leads. More pipeline. More sales. So it’s no surprise that when people talk about “marketing that works,” they’re usually focused on what drives immediate results. But after more than a decade in this industry—and some hard-earned lessons from building my own business—I can tell you this with confidence: The marketing that truly drives revenue over the long term doesn’t come from chasing quick wins. It comes from mastering two distinct strategies, and knowing how to make them work together. 1.