Digital Marketing: Werksmans appoints MO as digital agency

Digital Marketing

Werksmans appoints MO as digital agency

By marketsonline July 18, 2016 • 2 minutes to read

Werksmans Attorneys has appointed MO Agency as their digital agency. MO Agency will handle all website management and digital marketing (including defining a digital CI for them) for the law firm.


MO (pronounced em-oh, and previously known as Markets Online) is an energetic and results-driven digital agency founded by Luke Marthinusen in 2011. Digital strategy is what they’re really good at, but their services go way beyond that too, providing clients with expert solutions for web design and development, video content production (which comes with off-the-wall animation), creative design, written and video content production, search, social media and corporate communications. While all things digital is their focus, when it comes to campaigns the agency is often appointed as the creative lead, which is driven by Jaco Van Der Watt, Creative Director and partner at MO – adding an interesting dynamic to the agency’s approach.

Established in the early 1900s, Werksmans Attorneys is a leading South African corporate and commercial law firm serving multinationals, listed companies, financial institutions, entrepreneurs and government.

Leanne Emery, Brand and Communications Manager at Werksmans Attorneys, is looking forward to the digital journey ahead with MO. “We live in an exciting time where digital platforms allow clients and organisations to co-create meaningful and immediate interactions that build rewarding business relationships. Werksmans looks forward to working with MO to ensure that we remain at the forefront of legal digital developments and most importantly, keep close to our clients,” says Emery.

Luke Marthinusen, founder and MD of MO Agency, notes that his team are excited to get started on all things digital for the well-established law firm. “The digital marketing space is such a vital place for brands to be actively involved with, particularly in 2016. It’s great to see companies such as Werksmans embracing it and forging ahead to adapt their CI and marketing online. We are looking forward to creating a digital CI for them and implementing it.”

MO is affectionately known as being the biggest little agency. They have intentionally chosen not to be too big. They’re big enough to deliver, and agile enough to adapt, which is something that will add immense value to their relationship with Werksmans. Their expert team is organisationally flat, collaborative and highly effective. Because of this, they’re more nimble than the competition, and clients receive a far more personal and tailored experience from the team.

Werksmans joins Investec and Norman Goodfellows (among others) under the MO Agency client banner.



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