CRM, HubSpot, Digital Marketing & Transformation

The sales and marketing 'team' This decision-making period before a salesperson is involved is really the domain of the marketing department. The salesperson that does not understand this will close less, and the marketer that does not understand this can't do her job effectively. Sales and marketing teams need to be aligned to drive the sales process and purchasing decision of a customer from start to finish. At a very broad level, there are two distinct phases in the sales process. 1. The initial phase where marketing attracts, qualifies and nurtures a lead to

Generate more leads with great design Good website design is crucial for generating leads through your website. Follow these 5 Website Design Tips to Improve Lead Generation.

Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into whether or not they are likely to close. You can segment your leads by their source: leads generated by referral traffic may be more receptive to a phone call than a lead generated by your marketing team’s latest broad-based awareness campaign. You can also segment your leads by the industry vertical, their company size and their role. Salespeople need to find the companies that are best-fit targets for their products or services. This takes the idea of “buyer

The good news is that creating qualified leads through your marketing strategy is entirely possible, it just requires sales and marketing teams to work together and communicate their goals openly. This open communication is a core tenet of “smarketing”, which the process of aligning sales and marketing teams around common goals within a business or organisation, focused on improving revenue. A critical part of

Sales is hard. There are, however, great tools out there to make it far easier and more successful. At MO we write a lot about how the roles of sales and marketing need to be more integrated. For improved sales enablement, marketing needs to ask sales about common objections they receive in the field, the quality of the leads that marketing is generating, and which leads are closing. Tighter integration here means better quality leads from marketing, shorter sales cycles and increased sales numbers.

There is a new move in marketing to integrate more holistically with sales. HubSpot calls it “smarketing” and terms like sales enablement are starting to gain popularity within the C-suite, so marketers need to sit up and pay attention if they hope to re-align their marketing goals and prove ROI to their businesses. How sales have changed The common view of the sales manager in many respects still aligns with the young Alec

We promise you that if you do - your website will be engaged more by your users; and that engagement will lead to higher conversions if that is your goal. Sometimes the most simple and easy changes are the ones that yield the best results; and with some basic knowledge you can achieve these improvements without a professional web development company. Our quick tips to easily improve your WordPress website: 1. Use Authentic Imagery The Shutterstock creative trends of 2018 (

With the advent of email marketing automation, you need to give recipients a reason to open your email, read it and click-through to your website or landing page. You have to encourage people to open your emails in their over-saturated email inboxes. Here are five sure-fire ways to increase your email open rates and make your email marketing campaigns far more effective.

Email is sometimes criticised for being too difficult to track and optimise for, too expensive, and contact segmentation too difficult and time-consuming. The truth is, however, that up-to-date email technologies handle much of the legwork these days, and the trick to email marketing is finding the right service provider. Email marketing, we believe, is in fact not dead and is here to stay. And we’re not the only ones who think so! We’ve collected some proof from leading companies that prove that email is still a viable digital marketing channel and an essential tool for