Our thinking about HubSpot, AI, & removing silo'ed data

As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend going with a cheaper solution or a solution that can’t scale, reason being it takes a lot of time and effort to get a marketing automation platform up to speed and delivering results. Don’t underestimate the time it takes and the cost of your time to set the system up. We recently provided HubSpot to a

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing isn't aware of the specific group

What makes marketing automation software easy to use? 1. It's Intuitive When choosing a marketing automation platform, it should be intuitive for new users. As there are so many features within marketing automation tools, understanding how to use each feature and how they all fit together is vital for a successful automated marketing campaign. 2. It's Well-documented As is often said, if it's important, get it in writing. Documented software is good software. If the software you've chosen for marketing automation has a knowledge base, wiki, or

Although not the sexiest part of marketing automation, and despite being around for a few decades now, email marketing is still the top lead generation medium in the B2B space according to a 2017 report by Chief Marketer. So what core features do you need to look for in Marketing Automation software? 1. Easy to use email editor An easy to

There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation. What is email automation used for? Triggered emails: Welcome emails Abandoned cart emails Refer-a-friend Milestones like birthdays and anniversaries Scheduled emails:

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was

Setting the website optimisation stage We recently launched a new 1,400 page website for one of Africa’s largest law firms. The job was enormous: we trimmed the website from a massive 17,000 pages to 1,400! Some of you reading this might ask: "Why would you trim all that content? Content is so valuable!" Well, here’s the thing: those 1,400 pages we kept brought in 97% of the organic search traffic. The rest of the ±15,000 pages were just noise and a complication for the firm's marketing department content managers. The website Page Speed numbers were so

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of consideration. It just doesn't work very well. Instead, brands in the financial services space are seeing great results using inbound marketing strategies bolstered by resonant content and smart marketing automation used to qualify and nurture leads. And when we talk about smart automation, we're

What is HubSpot Inbound Marketing? Inbound marketing centres on the philosophy that the content you create should provide value and build trust with your leads before trying to sell them anything. The idea behind this is that you're going to engage your leads through attractive content. Through further interaction with them, the goal is to delight them and build a relationship with them, The reason that you'll hear people refer to inbound marketing as "HubSpot inbound marketing" is