CRM, HubSpot, Digital Marketing & Transformation

*This blog post has been refreshed for 2018 Turning your website into an online sales platform for your business can be very challenging. But with inbound and marketing automation software, like HubSpot, as the backbone for your website, it becomes an integral part of your marketing. When an inbound structure is in place, you are able to make your business’s online presence known. How it works The inbound strategy and marketing funnel are integrated directly into the website.

1. Complete every section of your profile This is an obvious thing to do, but we’ve seen so many LinkedIn profiles missing critical information and only having the bare necessities. Fill out your profile summary (the overview of your professional experience), specify your industry and location, your current job role and position, your past positions, your education history and specific skills. The typical structure of a professional’s LinkedIn profile is detailed below.

The digital sphere is flooded with information and entertainment, and users are battling to choose which content to engage with. Ephemeral content has an expiry date, so users can’t bookmark or view later. It creates an urgency about the content. And because the content has an expiry date, it’s that much more special. One of the reasons that ephemeral content is becoming so popular amongst social media users, according to the Digital Marketing Institute,

Among its benefits to content marketers, HubSpot’s social media functionality seamlessly integrates with your contacts database. This allows real-time interaction and engagement with your contacts across all digital platforms, not to mention the constant updating of user information and preferences. But with all new applications and tools, the pros and cons must be weighed before a decision is taken. Here’s a full guide to what you’ll get with HubSpot’s social media tool, and it’s benefits and disadvantages. What exactly are HubSpot’s social media

Augmented reality is also helping social media marketers, by providing new target markets and presenting a unique opportunity to make content more interactive and engaging. Take a look at what social networks are doing in AR… Facebook has partnered with over 700 brands and agencies to develop enhanced AR-based advertising. In December 2017, Facebook announced a new suite of AR tools for Messenger – called “world effects” which, according to Inc., basically let

Track your ROI utilising CPA (Cost Per Acquisition) Cost per acquisition (CPA) is a pricing model where the advertiser pays for each acquisition. An acquisition can be a sale, click and even a form submission. CPA helps to link your costs and sales as you’re measuring the total cost to acquire that customer/sale. First, you need to define a sale. For most digital marketers, a sale typically constitutes a conversion. However, depending on your campaign’s aim, you’re able to measure other results too. You may want to measure lead form submissions, newsletter subscriptions, software

How much does a WordPress website cost? The purchase of a WordPress website is a lot like the purchase of a motor vehicle. With all the options available, the price can vary drastically – even on the same model. Let’s use this analogy to understand how prices vary. For example, a base model Toyota pickup can start around R250k ($20k) with just a basic package, cost can quickly rise over R500k ($40k) once a buyer adds all the extras, from double cab, leather seats, ride packages, traction control, hill assist, brake assistance, extra safety features and more.

A brief history of live streaming on social media Live streaming or live videos began life in 2011 with the live streaming app YouNow. Eventually, in 2014, we saw the launch of Snapchat. In 2015, Twitter acquired the live streaming app Periscope which was eventually integrated with the social platform in 2016. In April 2016, Facebook launched Facebook Live to all their users. Following this YouTube announced live streaming for mobile devices. In 2017, live streaming is available on YouTube, Facebook, Instagram and Twitter to name a few social platforms. Who does live

1. Get certified with a HubSpot Inbound Certification Getting a HubSpot certification is highly recommended. HubSpot’s Inbound Certification is especially relevant if you want to put the inbound marketing strategy into practice, and want to implement marketing automation and customer relationship management software within your business. It’s also free. Beyond the Inbound Certification, HubSpot offers a whole Academy to their