Our thinking about HubSpot, AI, & removing silo'ed data

SMART Goals are the cornerstone of inbound marketing and sales strategy. It's spoken about a lot by HubSpot, and it's crucial to understand what SMART goals are and why we need to set them. Why do you need SMART goals? SMART goals ensure that what you're trying to achieve is doable and relevant to your business. The SMART methodology forces you to think about your goaland take the right steps to achieving it. The SMART goals definition SMART

Spot the inbound marketing campaign Inbound marketing campaigns can be identified by checking to see if they follow these characteristics: 1. Everything is online, but it's all about helping real people solve real problems. Inbound marketing lives in the digital sphere, but everything is driven by helping people overcome their pain points. While an inbound marketing campaign lives on a website and relies on social media channels, landing pages and content marketing to work, nothing will happen without

Opinions on PPC as Inbound or Outbound Marketing Some known Inbound marketers such as Tadeusz Szewczyk (Tad Chef on Twitter) reckon Inbound Marketing should by definition exclude paid media, thus PPC. We see

1. Use Buyer Personas Inbound Marketing is about 'marketing with a magnet, not a shotgun' and in order to attract customers into your marketing machine using helpful content, you'll need to understand them and their pain points more deeply... That's why, as Inbound marketers, we prefer to talk about 'buyer personas' rather than 'target market' or 'market segments. 'Buyer personas' describe groups of people in a 'human' way that's more useful for marketing and sales people. "A buyer persona is a

1. Work out your SMART goal Every good campaign needs to start with a goal in mind, and every good goal starts with SMART rules. A SMART goal is: Specific: Do you know exactly what you're trying to achieve? Measurable: Is there a specific metric you have which allows you to measure the success of your goals? Attainable: Make sure your goal is realistic and in proportion to your current performance, budget, workload and timeline. Relevant: Does your goal make sense to you and your business?

Inbound marketing is not the same as content marketing While they're quite similar, think of content marketing as a stepping stone of inbound marketing. Both rely on creating high-quality content and distributing it online, but inbound marketing is an entire methodology that uses content in everything: from your marketing strategy, through to how you close deals, and provide service to customers. An Out of Line content

What is Outbound Marketing? Outbound marketing is interrupting. "It's interrupting people with an email while they're at work; with a cold call; with an ad while they're watching their favourite TV show - it's irritating. And what's happened in society is that someone built up some, 'traffic', whether it's a podcast or a TV show - and you rent a little piece of their traffic. It's just working less and less. People's tolerance for it has gone down and their ability to block it has gone way up." - Brian Halligan CEO of HubSpot, Inc. Bear in mind - there's nothing

What does CRM Stand For in Business? For business, powerful CRM is much more than a system, it’s a powerful philosophy about gaining and retaining customers & clients more efficiently. CRM stands for optimising the lead nurturing process by understanding who your buyers are and their position in the sales funnel. When understood and used correctly, CRM helps client-facing business people nurture deeper relationships and create more loyal customers. What Does CRM Stand For in Your Business? In light of creating more loyal

This is a great question because it is so often overlooked when businesses are evaluating a CRM platform. All too often they look at the feature set and online reviews without evaluating who left those reviews and what size businesses they worked at. Ease of use is directly proportional to the level of features in a CRM. On top of this, the user interface (UI) and user experience (UX) of the CRM platform must come into account. Both of these are web and app design & development terms, and in relation to CRM, they mean the following: User Interface: The visible