Our thinking about HubSpot, AI, & removing silo'ed data

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the hallmark report from HubSpot

Take a look at this blog that one of my colleagues wrote recently, it outlines whether designers should know how to code. She sums it up quite nicely. ‘’being multi-skilled is great but not at the cost of being mediocre at both design and development. Rather focus your skills but have working knowledge of both sides so you can be aware of the constraints and opportunities.’’ With that said, while you don’t have to know the ins and outs

We’ve compiled a list of 5 tips to ensure your designs don’t look like something created in MS Paint. 1. Find inspiration everywhere Create a folder on your desktop or create a board on Pinterest and collect work you think is successful. This will help you identify trends and give you a foundation of work to deconstruct and analyse. It will also be an indicator of the kind of work you’re drawn to and what style you tend to like, ultimately helping you to find your own style. Browse sites such as

Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching

UX takes everything complex about web-based platforms and web applications and makes them much easier to use. While the term may be quite new to you, the idea of user-friendly design is nothing utterly groundbreaking. Good design has been important not only in the online digital world but also in the design of products, buildings and other aspects of our daily lives. Making an experience user-friendly is the key to good design! Why should you be concerned with UX (user

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

You don’t have to look very hard to find articles stating that designers should or shouldn’t know how to code, so let’s start by listing the pros and cons of designer unicorns*. Why a designer should be a designer On the one hand, there is a large school of thought that believes it’s unnecessary for designers to take on the role of a developer (or vice versa). It argues that an attempt at executing both skills to a production level

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the

If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored by a panel of judges, we can