Our thinking about HubSpot, AI, & removing silo'ed data

But we now live in a different world where society is more diverse and fluid. A world bursting with new technologies, ideas and possibilities. Brands have to reach beyond their traditional marketing methods to reach their target audience and to stay ahead of the curve. This means brands are forced to break the boundaries of their guidelines, set rules and capture the attention of their clients. Brands should nowadays give themselves permission to be more surprising, to listen what their clients are saying and to cater to those desires.

Open to any South African based eCommerce company, the event is in its 9th year. Users on their favourite eCommerce site were urged to go to a voting page and vote for their most loved eCommerce site - lured with the possibility of winning an Apple iPad. Andy Higgins, managing director of uAfrica.com, the competition organiser said, "The information gathered from the eCommerce survey gives us a strong understanding of the South Africa online consumer; their shopping habits, their likes and

The rise of the digital age means people are bombarded with thousands of brand graphics on a daily basis. Being the busiest, most impatient and easily-distracted society that has ever existed, effective design needs to be something special in order to make a lasting impact. Although there are no hard and fast education requirements for designers, there are some general steps most individuals follow to become a graphic designer: Earn an associate’s or a bachelor’s degree OR go down the self-taught path via online instruction; Acquire the required software; Build

So how much can your company benefit from a rebranding, you might ask? Rebranding your corporate image is about much more than making your company look good. It’s a very specific part of your business engine that needs to be looked at! When it comes to companies, consumers certainly do judge books by their covers! Reasons for rebranding:

Faced with all these questions, we started to by default develop an online marketing hierarchy of needs for the SME. A standard set of practices we use to approach each of our client's unique set of needs and identify their position in the online marketing path to success. So some of you that might have done psychology or social sciences at university might already have spotted a familiar theme – The ‘Hierarchy of Needs. Maslow’s Hierarchy of Needs is standard fare for all first-year psychology and social science students.