Our thinking about HubSpot, AI, & removing silo'ed data

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to work with in

Owing to their word-of-mouth nature, social media platforms like Facebook are informing consumer decisions and this affects not only large companies but also small businesses and start-ups. The Ambassador revealed that 71% of consumers who have a good social media service experience with a brand are likely to recommend it to other people. The old adage of go to where your customers are rings very true with social media. Your potential customers

What is growth driven design? Traditionally, a website passed from design to development, to testing and then finally to launch. Each of these steps requires that the team working on the project hands it off at one point, and no longer has any influence over the outcome. Growth driven design uses an agile approach involving all stakeholders from the beginning in an ongoing way throughout each iteration of the process. The difference lies in the approach. The traditional web design method views a website project as one large project for delivery whereas the GDD method views a

Marketing Automation and the Awareness Phase This is the stage in which prospects become aware of the existence of a solution. Content pieces that speak to your prospect’s challenges will form the basis of your communications while your prospect is in the awareness stage. Salespeople need to identify and highlight the pain points that prospects face by providing a range of content made available through their digital marketing efforts. This awareness will lead to the recognition of the problem and the

Implementing website analytics is vital in promoting business growth in the online space. Salesforce (2016) reported that 51% of small business marketers rate analytics as an absolutely “critical requirement to better understand customer

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about Marketing Automation for your digital and inbound marketing efforts. Marketing Automation is moving past just being a mere part of all the Digital Marketing trends out there. What is Marketing

You have to know what you want to achieve before you set and manage your marketing budget. You do this by setting KPIs (key performance indicators), which you will use to measure your success in reaching your goals (i.e. what you want to achieve) in the long run. For example, if you are looking to increase your monthly web visits, it is helpful to understand how many monthly visitors you are currently getting to your website, and then consider what percentage increase you expect to see from your digital marketing activity. Here are 5 ways

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of