CRM, HubSpot, Digital Marketing & Transformation

LinkedIn has risen to one of the world’s leading social media platforms. Thousands of businesses are turning into lead generation superpowers using LinkedIn, and you can do the same. If you’re not using LinkedIn as a lead generation tool, then you could be missing out on hundreds of high-quality leads every single day. The social media platform turns 20 this year, and according to the statistics, it’s a hidden gold mine of top leads. However, the problem is that

ChatGPT is a powerful AI tool that can make your social media team more productive and efficient, as long as it is used correctly! Summary Social media has become an essential tool for businesses to connect with their audience, but managing it effectively can be challenging. ChatGPT is an AI-powered solution that offers numerous benefits for social media management. With automated customer support, consistent messaging, and the ability to handle high volumes of interactions, ChatGPT revolutionises social media

The Psychology of Colour Colour plays a significant role in our lives as we interact with the world around us. It has an impact on our emotions, moods and can even influence our behaviour. In this article, we will explore the interesting concept of the psychology of colour and provide a guideline on how different colours can affect our perceptions and emotions, and how this can be applied in branding. It is important to note that our reactions to colours are not objectively fixed,

Solar energy is a fast-growing sector in South Africa. Due to chronic supply issues, South Africans are quickly diversifying from the national power grid supplied by Eskom. Although this blog is directed at SA's growing team of Solar installers, the same principles apply to any forward-thinking contractor. With some anecdotal storytelling, my knowledge of CRM systems, and some short videos, I hope to convince you to implement a CRM for your Solar company. My

ChatSpot is revolutionising the way that modern businesses operate. From streamlining operations to faster content creation, AI is rapidly becoming a must-have for modern businesses. Today's business environment is fast-paced, and artificial intelligence (AI) has emerged as a transformative technology, revolutionising how organisations operate and grow. With its ability to automate processes, provide valuable insights, and optimise decision-making, AI has become a valuable tool in driving business

Looking for a B2B lead generation company that can turn your business into a lead magnet? We’ve found 10 of the best companies in the industry. Summary Creating B2B leads is an integral part of any successful company's marketing and sales strategy in today's constantly evolving business world. Connecting with potential customers and bridging that gap between them and your business requires coordination and knowledge. Here are the top 10 B2B lead generation companies: MO

Find out what a microsite is, whether your business needs one, and how to create a site that compliments your business. Summary Looking for a powerful way to engage your target audience and drive conversions? Creating a microsite might be the answer. It’s one of the most unique ways to create a focused and immersive experience around a specific campaign or product. But first, you might be wondering: what is a microsite? A microsite is a separate webpage or a small group of web pages that are designed to provide specific information about a

Looking to get your team HubSpot certified? Here are the best HubSpot certifications you should get in 2024. 🔥🔥🔥 Summary HubSpot is one of the leading inbound marketing and sales platforms in the industry, with a suite of powerful tools that help businesses grow, automate, and improve their processes. HubSpot Academy offers a variety of certifications and courses that can help individuals and teams gain the skills and knowledge needed to effectively use their tools and drive business

When it comes to choosing a customer relationship management (CRM) platform for your business, there are many options to consider. Two of the most popular platforms are HubSpot and Zoho. Both HubSpot and Zoho offer robust feature sets, intuitive interfaces, and a range of customisation options. However, some key differences between the two platforms are worth exploring before making a decision. In this article, we will provide an overview of HubSpot and Zoho. We will compare their pricing structures, ease of