CRM, HubSpot, Digital Marketing & Transformation

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in revenues by 2025. A key factor behind CRM growth is access to information. Businesses want access to customer data in real-time, on-the-move and in the cloud. From customer service and email marketing to personalisation, companies now want to deliver a personalised experience to

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many enterprise size businesses that don't use their enterprise-grade CRMs properly. This is where HubSpot CRM is positioned, and with the addition of a few paid HubSpot Sales licences, HubSpot CRM can become a very

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples include email blasts, PPC campaigns, and banner ads. A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the information in those parameters.

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be

Understanding the customer experience is the key to refining your sales practices. It's important to have a sense of what your customers are thinking, doing, and experiencing during each phase of the sales funnel. A customer journey map can help you present complex data in a visual format that engages your entire team. What is a Customer Journey Map? A customer journey map is a visual representation of the sales process, giving your marketing team and sales force an inside look at the feelings, concerns,

Companies that lead in customer experience outperform those that don't by 80 per cent. An improved customer experience during all steps of the customer journey can lead to a better retention rate, and increasing your retention rate by just five per cent can lead to an increase in profits of up to 95 per cent.

A recent Johannesburg event brought to light some must-have business digital transformation tools for 2020. Below is the summary of the talk by HubSpot's Prateek Sharma. MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa. The event was attended by Sales and Marketing Technology professionals from various industries. 1. Dynamic Content Otherwise known as adaptive content, dynamic content refers to web content that changes based on a user's behaviour preferences and interests and is generated the moment a user requests a

Welcome to the world of digital and online marketing! In today's fast-paced digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimisation (SEO) plays a critical role in this by helping websites rank higher in search engines like Google, thus increasing their visibility and attracting potential customers. Cape Town is home to numerous SEO companies, but finding the

Over the past few years, marketing still continues to change in a way that allows businesses to adapt to ever-changing needs and demands; trends, technology and certain marketing tactics are constantly evolving. It is essential that your business stays up to date with these new developments, so you can target clients successfully, stay way ahead of your competitors, all while remaining relevant and top-of-mind with marketing efforts. Converting leads to customers, growing traffic to the website, and cross-selling remain most company’s top marketing priorities. So how is this achieved through