CRM, HubSpot, Digital Marketing & Transformation

Do you want website growth metrics that look like the image below? If your answer is yes, then you need to consider how websites are built and continuously improved over time. For years, the traditional approach to a website build has been to agonise over the build for months on end. You pull all the stakeholders, departments and next-door neighbours in to get all the

Bill Gates once said that “How you gather, manage and use information will determine whether you win or lose.” Living in the information age like we do today, the above statement couldn’t be more true. By serving as a central place for all client interaction and data storage, a CRM can help businesses boost efficiency, grow, improve customer relationships, and forecast accurately. What is CRM? Simply put, CRM is a “Customer Relationship Management” software.

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases sales revenue by up to 41% per salesperson (Salesforce). These stats are a testament to the massive productivity levels that many

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still, the pricing is easier to understand. So why would you want to go for MailChimp over HubSpot or visa versa? I’m going to keep this blog as simple and to the point as possible. What is MailChimp?

In Smart Insights’ Managing Digital Marketing Report for 2015, it was found that 47% of organisations currently participate in digital marketing, but lack a clearly defined digital strategy. If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are 10 popular

With online marketing becoming an ever more integral part of our daily lives, the average consumer is growing used to marketing that's personalised directly for their tastes. Did you know that 63% of consumers will abandon a brand message that fails to incorporate enough personalisation into their marketing efforts? Another 72% of consumers only do business with companies that personalise their marketing. Metrics like

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click or content download. Sales people are empowered by lists of leads prioritised in accordance with a robust HubSpot lead scoring system. Not to mention, marketers are enabled to group leads in different lead scoring brackets so that they can be marketed to more appropriately. Let's

Firstly, it’s important to note that while Inbound Marketers Attract, Engage and Delight their target market, they are always being supported by the… 3 pillars of Inbound Marketing 1. Growth-Driven-Design or GDD websites Using the inbound marketing methodology, websites have a growth-driven-design. This means we dive into what the best performing parts of the website are, search-engine-optimise the pages that need attention and cut the deadweight. Once you

Lead qualification is the systematic process of classifying prospects based on their readiness and willingness to buy a product or service from your company. It is also about gathering the right insights on your ideal buyer so you can make a sound judgement on them. Whether you are a marketer or a salesperson, it’s important to focus on the right leads that come through the funnel and at the right time. Using the solid criteria for sales and marketing leads is integral to an effective sales enablement