Our thinking about HubSpot, AI, & removing silo'ed data

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Source In the technology space, competition is fierce. If you’re a new tech startup it can seem almost impossible to differentiate yourself in the market due to the overwhelming amount of people selling the same products, or providing the same services as you. To make matters worse, it’s predominantly all being done online AND startups don’t have a massive budget for digital marketing. Luckily for you, that’s where

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely unfocused and non-targeted, and aims to reach as many consumers as possible in order to penetrate the market on a mass scale. Below the line marketing Below the line (BTL) marketing aims to be as direct as possible and places more emphasis on creating specific

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing isn't aware of the specific group

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of consideration. It just doesn't work very well. Instead, brands in the financial services space are seeing great results using inbound marketing strategies bolstered by resonant content and smart marketing automation used to qualify and nurture leads. And when we talk about smart automation, we're

SMART Goals are the cornerstone of inbound marketing and sales strategy. It's spoken about a lot by HubSpot, and it's crucial to understand what SMART goals are and why we need to set them. Why do you need SMART goals? SMART goals ensure that what you're trying to achieve is doable and relevant to your business. The SMART methodology forces you to think about your goaland take the right steps to achieving it. The SMART goals definition SMART

Spot the inbound marketing campaign Inbound marketing campaigns can be identified by checking to see if they follow these characteristics: 1. Everything is online, but it's all about helping real people solve real problems. Inbound marketing lives in the digital sphere, but everything is driven by helping people overcome their pain points. While an inbound marketing campaign lives on a website and relies on social media channels, landing pages and content marketing to work, nothing will happen without

Opinions on PPC as Inbound or Outbound Marketing Some known Inbound marketers such as Tadeusz Szewczyk (Tad Chef on Twitter) reckon Inbound Marketing should by definition exclude paid media, thus PPC. We see