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Digital Marketing

The Best SEO Packages for your Business

The whole point of an SEO strategy is to cover as much digital property as possible and appear more credible to searchers in a bid to improve organic traffic to your website. Though search engines may be getting smarter, some work is still required on our part to ensure the right information gets delivered to

Written by
Ace Morwalle

Digital Marketing

6 Steps to a more Powerful Internal Communications Strategy

According to Everyone Social, internal marketing involves the promotion of a company’s objectives, mission, products and services to its own

Written by
Adam Meikle

Digital Marketing

The Psychology of Typography in Content Marketing

Content Marketing has become a staple in any and every company’s digital marketing strategy given its ability to generate leads and drive sales conversions. Marketers have become more conscious about testing various elements like fonts and colours, to see how they affect customer turnover, and

Written by
Paul Erasmus

Digital Marketing

The Difference Between Inbound and Outbound Marketing

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to

Written by
Luke Marthinusen

Digital Marketing

Infographic: Why you should consider Marketing Automation in 2020

It is well-known and widely utilised as it has a myriad of positive benefits. It can assist with: Boosting the productivity of staff Streamlining workflows Increasing conversions Quality

Written by
Gary Wright

Digital Marketing

How to Create a Winning Facebook Advertising Campaign

Facebook is one of the largest social media platforms with over 2.32 billion active users globally. With the platform servicing more than half of the world’s internet-using community, which currently

Written by
Ace Morwalle

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